Aaron Hall – UX Researcher & Designer

Mar

2024-

July

2024

Independent Contractor

• Mapping territory routes to create better visualizations and combining them with data to shape business strategy, expansion opportunities, and route efficiencies.
• I worked as a swing driver to help with routes. I took advantage of the opportunity to observe and question shopper behaviors to help increase brand loyalty, sales, and customer satisfaction.

Nov

2023-

Dec

2023

Freelance Graphic Designer | Nov 2023 – Nov 2023

• Updated product catalog text, images, layouts, applied styles, and cross-referenced product information to meet deadlines.
• Recommended process improvements for future catalog production

Network Technician | Nov 2023 – Nov 2023

• Discussed the client’s goals.
• Tracked existing Ethernet cables, connected cables to switch and patch panel, tested office port connections, and labeled everything.
• Installed conduit wall boxes and new security cameras.
• Ran a new CAT 6 cable for the latest computer, connected cabling to the switch and patch panel, tested it, and labeled everything.
• Reviewed work with the client and made future network recommendations.

Sep

2023-

Sep

2023

Network Technician

• Discuss the client’s goal
• Reviewed the new Point-of-Sale system
• Ran two new CAT6 cables, terminated and tested them
• Installed new switch
• Post review of everything with the client
• I followed up a few days later to ensure everything worked and the client was happy.

Feb

2023-

Jul

2023

Freelance UX Researcher

• I shadowed the Loader and Route Delivery Driver workers to learn about job tasks, challenges, and teamwork. This experience resulted in efficiency improvements and reduced confusion.
• Researched store shopping patterns and most popular purchased products and shared the information with team members to increase sales.
• I interviewed the Sales and District managers, gaining insights into the business.
• We worked as a team to merchandise store products and developed methods to optimize placement and product visibility, increasing product sales.
• I spent a week solo running a delivery route as a comparison to shadowing and gained essential insight into the differences between the roles and challenges.
• I examined the mobile app and recommended a more intuitive experience.

Dec

2021-

Aug

2022

CX/UX Designer

• I led the company’s UX strategic member obsession goals to drive quarterly Objectives and Key Results (OKRs).
• Ran journey mapping workshops, which revealed gaps and improved worker and member experiences
• Conducted market research and created user flows, wireframes, and prototypes to design a micro app that increased the number of sales leads.
• Accomplish UX goals by working with customer experience, marketing, digital experience, business analysts, business intelligence, IT, development, lending, branch operations, and vendors.
• I created and used journey maps, wireframes/mockups, storyboards, user flows, and prototypes to communicate and share ideas and insights.
• Discovered physical and digital experience improvement opportunities during my examinations.
• I shared UX best practice templates and documentation for educating and allowing the company to self-serve across all departments.
• I identified new website and application analytic tags, which improved our quantitative insights and decision-making.
• I leveraged quantitative and qualitative research to solve problems, which increased member survey scores.
• Improved website and loan application experiences that increased visitors through the use of heuristic evaluations and usability tests

Jun

2016-

Sep

2020

UX Designer | Mar 2020 – Sep 2020

• Advised and provided UX expertise for the Global Services product team, resulting in increased team knowledge, better group health, and higher NPS scores and comments.
• I paired with the team’s Lead Developer to accomplish a new mobile app login experience, which increased the number of users, satisfaction levels, and sales.
• I volunteered to run the team’s Agile retrospectives, which eased other team members’ workloads and increased our efficiency.
• Used audio, video, storytelling, wireframes, prototypes, process flows, user flows, presentations, and journey maps to communicate ideas and insights.
• I coordinated and conducted interviews, surveys, workshops, and usability tests to support the team’s objectives, resulting in better decision-making insights.
• Engineering and I worked together, advised, and implemented analytics to gather quantitative data to support qualitative findings.

Lead UX Researcher | Jun 2016 – Mar 2020

• Established company research strategy, resulting in increased customer insights and us becoming a research-first company.
• Developed and coached my customized research education plan, resulting in increased excitement, better decisions, and self-sufficient product teams.
• I used workshops, interviews, surveys, and exploratory research(ethnography and contextual inquiry) activities that grew business retention and sales.
• Supported five product teams and participated in Agile meetings, which integrated research objectives into team planning.
• Management and I worked to establish a field research budget, which led to better insights, increased user empathy, and more targeted solutions.
• Created artifacts such as journey maps, reports, presentations, wireframes, process flows, user flows, AV clips, and mind maps to communicate insights better.
• I recommended and worked with the teams to implement Google Analytics and tags, resulting in collecting quantitative data to support decision-making and provide direction.
• I developed a centralized research library that made research findings easily accessible, allowed for cross-reference of history, and reduced repetitive research time.

Mar

2006-

Jun

2016

User Experience Designer/Video Infrastructure Analyst | Jan 2010 – Jun 2016

• My holistic design approach and strategy increased the number of video conference systems by 1,250%, added desktop and mobile capabilities for flexibility, increased ease of use, and saved the company $60,000 annually.
• I managed a budget, performed cost analysis, and partnered with Procurement and Real Estate Management to reduce room implementation costs by 85% while providing a better experience.
• I leveraged personas, use cases, scenarios, data, and human factors to build successful user-centric solutions recognized by management and end users through increased acceptance, positive comments, and overall growth.
• Designed, implemented, and ran a traveling promotional roadshow to help drive user adoption and create additional awareness. The shows increased usage by 23%.
• Designed, prototyped, and usability-tested customized Natural User Interface touch controllers, which decreased potential issues while increasing ease of use and adoption.
• Managed, designed, and oversaw prominent projects that affected the company and its interactions with external companies(B2B), customers(B2C), and employees, resulting in better collaboration and reduced travel time and cost.
• I designed a new conference room experience, which increased ROI by 33%.
• I received the FirstMerit “you first” award for my commitment to helping others, being empathic, and delivering quick, successful solutions.

CX/UX/Web/Multimedia Designer | Mar 2006 – Jan 2010

• My customer experience design approach to our Disaster Recovery business increased business by 50% while considering the customer’s mental state when dealing with a disaster.
• Designed and tested an online deposit application that opened a new profitability channel, saved company resources, and received customer ease-of-use praise. View project
• Through my creative thinking and curiosity, I built a user-friendly Wealth event application that saved the company $20,000 plus multiple $12,000 per event charges.
• I completely redesigned the public-facing website from content inventory through deployment, increasing traffic, excitement, and customer satisfaction. View project
• I established website standards, style guides, and a library to maintain consistency across our sites. This resulted in quicker creation time and cost savings, added SEO, and delivered a consistent user experience.

Jul

2000-

Mar

2006

UX & Senior Graphic Designer

• I used quantitative and qualitative research methods and analyses to improve technical product literature, lowering production cost by 67% and reducing literature call center calls by 70% while increasing production efficiency.
• I established relationships with multiple vendors, which led to $165,000 per year in savings while increasing the success rate for the target due date.
• I developed new trade show materials that improved booth wayfinding, increased user functionality, reduced creation time, and provided a better experience for employees and customers.
• I conducted field and lab research, including ethnography, focus groups, contextual inquiry, interviews, usability testing, and surveys, which provided insights and direction for designs.
• I worked with engineers, marketing, industrial design, and sales to concept new products while continuing to grow the strong Moen brand and meeting all compliance and manufacturing needs.
• I received a President’s and four Team awards for my successful contributions.

Dec

2014-

Dec

2014

Freelance Product Designer

• I worked with the company on a new product container design, including creating a paper prototype to demonstrate how pieces fit together and producing technical drawings for manufacturing. The product resulted in increased sales.

Feb

2014-

Feb

2014

User Experience & Usability Consultant

• I advised on user research, design, and usability best practices for the Smithers-Oasis E-Commerce site.

Mar

2010-

May

2010

Freelance Designer

• I provided design and illustration expertise to help the company meet client deadlines.

Sep

2007-

Nov

2007

Freelance Designer

• Designed product sales sheets and retouched photos, which helped increase company sales.

Sep

2007-

Nov

2007

Freelance Designer

• I designed and created Adobe Flash web ads to promote a new line of products.

Apr

2002-

Feb

2003

Freelance Designer

• I designed a cost-saving trade show booth display that allowed the flexibility to be used yearly with minimal reprinting cost, saving the organization thousands of dollars each year.

May

2000-

Jun

2000

Freelance Designer

• Designed logo, letterhead, business card, and envelope that provide a consistent look and establish the brand.

Apr

2000-

Jun

2000

Freelance UX & Graphic Designer

• Designed and revised websites, retail advertisements, trade show materials, national directories, and business cards, which led to increased business.
• I created wireframes, website blueprints, storyboards, and information architecture to better communicate with our clients.

May

2000-

May

2000

Freelance Designer

• I designed a brochure to promote the company’s services and help generate new business.

Jun

1999-

Sep

1999

Freelance Designer

• I designed a logo, advertisements, and promotional materials that increased company awareness within the market.
• I shot photography for product literature and advertisements.

Jun

1997-

Aug

1998

Freelance Designer

• Designed and revised various 2D and 3D materials to support company objectives.
• Provided updated product images and retouching for the website.
• Conducted research, created a taxonomy, and built a digital asset database library that increased the Design team’s efficiency.