Design philosophy
My curiosity and desire to solve problems, combined with my passion for communication, aesthetics, and creating experiences, drives me. As a designer, I strive to develop human-centric and holistic designs that empathize with people’s needs and emotions. This purpose, as a designer and builder, is why I challenge myself to learn and experiment, even in the unknown, and to push design into multiple mediums. For instance, I’ve designed a crisis management website that prioritizes user experience, a learning space incorporating interactive elements to enhance engagement, and a themed invitation that immerses the recipient in the event before it begins. I’ve also created advertisements that provoke thought, signs that guide effectively, and applied experience design thinking to develop a new computer network strategy that improves ease of use.
Each medium has its unique advantages, disadvantages, and challenges. However, at the core, the principles of design are consistent. The goal of creating engaging and memorable experiences is always in focus. What changes is the approach, the ability to think differently, the willingness to see the advantages of other disciplines, and the openness to new solutions.
engaging and memorable experiences is always in focus
A
Brand Expert
