Project Goals
- A new look and feel
- New Content Management System (CMS)
- Increase findability and positive experience
- Increase advertisement spaces
Challenges
- The volume of content and pages
- Educating people on best practices
- Selling the importance of making the copy more web-friendly
Team
- Compliance
- Legal
- Marketing (project sponsor)
- Media Services
- Project Management
Result
The redesign increased traffic, excitement, and customer satisfaction.
Steps
1
Team kickoff meeting
2
Research
- Site Audit/Content Inventory
- Analytics review
- Competitive Analysis
- Examine Customer feedback
- Card sorting (part of step 4)
- Best practices
3
Present recommendations, plan, discuss, and get buy-in
4
Organize content, conduct card sort activity, create the information architecture blueprints, and share them with the team. Shown below is the Personal section blueprint of the website.
5
Create wireframes/layouts/mockups and share them with the team.
6
Create style and brand guides.
7
Start building page templates and component libraries in Content Management System(CMS)
8
Create all the pages using the new standards and review them.
9
Launch the site.
10
Collect feedback, monitor analytics, and continuously improve.