onboarding project

The onboarding project was a holistic experience that examined how our company assisted our customers in creating accounts and learning our software-as-a-service product. Our goal was to provide insights and recommendations. Our first step was to understand what worked and where we could improve, and we did this by conducting various research methods.

Research methods

  • Analyzed customer feedback comments
  • Conducted an onboarding comparative analysis
  • Customer interviews
  • Journey mapping
    Image of the whiteboard from one of the journey map sessions

     

    Journey map artifact

Three things we learned

1

There were long dead periods and a lack of timely communication.

2

The customer’s lack of a central contact person confused their employees about who to contact and slowed the setup processes.

3

People are confused about what the next step is.

Our Solution

  1. Have our customer’s employees create their own account login. This would speed up the account setup by eliminating the administrator’s configuration.
  2. Create a welcome page experience after the account setup. This would introduce our product, answer questions like where to go for help, and reveal the following steps and process status.
    User flow

     

    Welcome page wireframe