FirstMerit
Jane Smart
| Gender | Age | Educations | Occupation |
|---|---|---|---|
| Female | Over 42 | College | Board member – Not a FirstMerit employee |
Bio/Descriptions
Jane has been an executive and board member for many companies and has owned a business. Jane likes to make the most of her work and personal time as she wants to continue to excel in her career while still having time for family, friends, and her dog, Skip. Jane is always on the go and needs access to essential documents and the ability to participate in meetings from various remote locations.
Jane prefers to meet in person or through video conferencing as she feels seeing each other leads to better conversation and decisions; however, she primarily participates in teleconferences for audio at home, airports, offices, or while vacationing. She uses a laptop to view documents at home or the office. Jane enjoys the ease of participating in meetings on her cell phone when away from home or the office but wouldn’t use it to view documents as she says it is too small of a screen. Jane would like video conferencing to be the same convenience as she has with her cell phone.
Jane’s computer knowledge is primarily as a user, not an administrator, so she isn’t installing or configuring software. She prefers someone else to support her computer and likes it to work without issues, as fixing it can take a lot of time, which puts her off schedule. Jane is familiar with Microsoft Office products and mainly uses Microsoft Outlook for her business email; however, she spends most of her computer time using a browser. Jane is open to new technology if it is intuitive and reliable.
Goals
To be able to participate in board meetings from anywhere via video when away
Needs and Expectations
Jane needs to have access to board documents and be able to attend board meetings. She expects this to be simple and reliable to use.
Pain points and Frustrations
She frustrates herself when she cannot see the discussed documents or room presentations. She also frustrates herself when she can’t hear the conversation due to the call quality or background noise.
Motivations
As an active board member, I make the company profitable for its shareholders.
Company Access
Does not have access to the FirstMerit network
Little Debbie
Larry Loader
| Gender | Age | Educations | Occupation |
|---|---|---|---|
| Male | 21 – 30 | High School | Landscaper |
Bio/Descriptions
Larry Loader is outgoing and friendly and believes in teamwork. While on the job, he likes socializing, discussing football games, and accomplishing the job as quickly as possible. Larry is a good worker when he shows up. He is sometimes less dependable, as his landscaping business is his priority, but he will try to show up if needed. Larry likes to keep busy and is not interested in downtime as he feels it wastes his time from being more productive elsewhere. Larry has little to no interest in moving up to become a delivery route driver.
Goals
He wants a job where he can be financially stable yet has extra cash for his interest.
Needs and Expectations
He needs a reliable job with friendly people and low drama and expects a work-life balance.
Pain points and Frustrations
Items that slow Larry down, like Co-workers taking long breaks, moving too slowly for his pace, the product not being in its usual location, or the fact that he has to work on holidays.
Motivations
Extra cash
Interests
Hanging out with friends, watching and going to football games, playing golf, traveling to Las Vegas